As publishers seek to offer new publications within their markets, they often ask the NNA Postal Hotline how they may insert their own magazines or other special publications, such as antique or tourist guides, into their mailed newspapers as value-added material.

There’s been an uptick in recent years of newspapers found in violation of the 75 percent advertising rule, which prohibits Periodicals from running more than 75 percent advertising percentage in more than half the issues in a 12-month period.

Postal Tips by Max Heath

To be sure, that question is top of mind with some TPA members and staff.  TPA’s Legislative Advisory Committee is busy monitoring the current special session of the Legislature to fight any bill that harms the interests of Texas newspapers.

In a challenging environment with fewer resources, greater vulnerabilities and increasing attacks from politicians and the politically motivated, how should news organizations respond? One editor-publisher's approach — a calm, respectful but strong defense of journalism and its essential role in democracy — seems to work.

I continue to get calls and emails on sampling non-subscribers. This rewrite will attempt to draw a sharper line between the two confusing rules that govern non-subscriber copy mailing.
The non-subscriber rules in the Domestic Mail Manual are there to allow you to promote your newspaper to non-subscribers and increase your mail delivery. Too many papers fail to use this tactic, but more are showing interest as newspapers struggle to attract readers and advertisers.

Q: Our school board just accepted the resignation of a trustee. Then the board went into executive session to discuss his replacement citing “personnel.” How can that be? The replacement is not an employee of the school district, so how could this person be considered personnel? If the exception allows for closed-session discussion of an appointment to what would otherwise be an elected position, that’s so wrong.

Well, we just wrapped up what I like to call the Texas Press Association’s very first “international conference” — the TPA Summer Leadership Retreat in Ruidoso, NM. Heck, we were even in a different time zone!
As always, the gathering was a great success. It featured great programs and discussion. And it gave us the opportunity to offer a huge “Thank You!” to outgoing TPA President Randy Keck for the stellar job he did for the organization this past year.

Q: Are booster clubs subject to the public information law if I ask for their finances, donations and expenses? The one I’m asking about has ties to the school district but is not registered as a non-profit (yet).

Several years ago my newspaper was selected to participate in a roundtable discussion with several journalists from the Middle East. I’m not sure how that happened, but it was an enlightening experience.

With the advent of the new Marked Copy Alternate Process, some corollary questions about advertising and non-advertising measurement have arisen.

Advertising measurement of newspapers is only required to compute higher, zoned pound rates on ad matter by distance outside the county, and allows lower, unzoned rates for all editorial matter. Rules concerning ad measurement are shared below, with updated citations from the U.S. Postal Service Domestic Mail Manual and Customer Support Rulings.