We’ve got this: Tough times can make us better

How much more can we take? 

That question is the topic of many of our conversations between newspaper colleagues.  We discuss it quietly with almost a whisper, as if it’s some big secret we’re afraid others will find out about.

By LISA CHAPPELL, TPA President 2025-26

The hammers keep falling from every direction.  Fuel costs, office supplies, plates and newsprint – which is about to go up once again, unfortunately.  This is forcing us to look at reducing our print quantities, page counts, how much color we can print.  These are difficult decisions and conversations, since we know reducing page counts means complaints from our subscribers that our papers just keep shrinking while the cost does not.

For small mom & pop newspapers, the rising expenses likely mean a sharp reduction in your own paycheck.  

This is our reality.  Every added dollar must be absorbed somewhere, and for many there truly is very little left to trim.

The other side to the equation is our revenue is slipping away like quicksand below us.  We rely on local advertising to pay our bills, but our local businesses are feeling the pinch just like we are. When times get tough advertising and marketing are typically the first line items to be reduced or cut all together.  Our business neighbors are simply trying to survive just like we are.

So where do we go from here?

Honestly, we do what we’ve always done.  We are masters at surviving the tough times. Community journalism has survived numerous wars, recessions, political attacks and technology advancements. And we can do it again.

We know how to overcome; it is in our DNA.  Newspaper people are tough.

Next, we get creative on ways to generate revenue.  We are not limited to just selling ads in the paper.  I don’t care how small your newspaper is, you can find new ways to bring in money.  I wrote about this in a previous column so I won’t get all into the weeds  of this, but think niche publications, sponsored content, events, and even selling memberships. If you need ideas — and who doesn’t? —  attend the conferences of TPA and your regional press association.  I guarantee you will walk away with new ideas.

During the tough times it is more important than ever to find ways to lead your team in a positive manner.  If you are feeling stress, they feel it.  Don’t hide your challenges from them. Be transparent, and let your people know you’re relying on them to help you find solutions.

Recognize the hard work of your team.  During times of financial strain giving a raise or a bonus is likely not an option.  But find ways to show your appreciation. You’ll be surprised how much a simple “thank you, I see how hard you work” means to your team.

Also, remember why we do this.  Community journalism matters.  Your community needs you now more than ever.

So let’s change the question  “how much more can we take?” to this: “How do we use the hard moments to make us better and stronger than ever?”

We’ve got this, ya’ll.