Columns

Electronic paid/requester subscriptions can count as valuable add-ons in certain circumstances

The ability to count electronic subscriptions on the annual postal Statement of Ownership, Management and Circulation, PS Form 3526, has been established since 2012. I have not revisited the subject since then, when a third page was added to the form to make counting possible.
Newspapers selling e-subs, as commonly abbreviated, wanted to be able to count them on their sworn statement as legitimate proof to advertisers of the additional circulation. NNA worked for three years through various channels to make it happen.

Amid uncertainty, be prepared for the next big story

We’ve reached the time of year when most of the news in our communities is dominated by returns — students return to the classroom, athletes return to the field and the court, and the lazy days of summer become a memory in the rear view mirror as we prepare for the return of fall. 
This year, of course, is a little different. Who is to say how long in-person learning will continue at our schools, or how many games will be played under the Friday night lights before COVID safety precautions cause a pull-back?

Tell the stories behind the statistics

Everyday news reports are filled with statistics as COVID-19 continues to dominate headlines. 
The number of individuals who have tested positive and those who have died of the coronavirus. Patients hospitalized and those in ICU. Confirmed cases broken down by gender, ethnicity and county of residence. The tally of businesses that have closed. The rising unemployment totals. Terms of financial assistance programs available at federal, state and local levels. Bankruptcy and foreclosure totals.