Casey Stinnett, editor of The Vindicator in Liberty, shared a successful special section idea.
When a local nursing home asked for help publicizing its request for donations of large print puzzles and games to help keep residents occupied during the pandemic, the Vindicator staff saw an opportunity to fill that need with a special section in the newspaper.
"We initially thought it might make a 12-page tab, but local businesses so enthusiastically got behind it that it grew to 32 pages," Stinnett said, adding that the Vindicator's sales staff reported great response to sales calls.
The section called The Vindicator’s Busy Bee Book was published in the April 9 edition with 300 extra copies for delivery to area nursing homes.
"I think many of the tab’s sponsors might have needed some way to feel they were helping, to feel they were doing something besides sitting at home and waiting," Stinnett said. "I am impressed that despite worries over the economy and that many of their own businesses are closed, they are still willing to buy advertising if it will help someone else."
For more information, contact Stinnett at email@example.com.