Community News Success Strategies

Tell the stories behind the statistics

Everyday news reports are filled with statistics as COVID-19 continues to dominate headlines. 
The number of individuals who have tested positive and those who have died of the coronavirus. Patients hospitalized and those in ICU. Confirmed cases broken down by gender, ethnicity and county of residence. The tally of businesses that have closed. The rising unemployment totals. Terms of financial assistance programs available at federal, state and local levels. Bankruptcy and foreclosure totals.

Coronavirus underscores the breadth of business reporting

The coronavirus pandemic is dominating headlines, generating stories on issues touching nearly every aspect of lives.

Reports addressing the health and safety of citizens are obviously center stage. At the same time, the pandemic has spawned a range of stories focusing on our worksites – the places we earn a paycheck as employees and purchase products and services as consumers. Business lockdowns and restrictions have redefined commerce and reshaped daily routines.

By Jim Pumarlo, community newspaper consultant