Buying signals. If we pay attention, will show us where we stand in the selling process.

Want to make your page—especially your front page—more compelling? Give it more impact? Get more readers to give it a close look? - Use a dominant visual.

New marked copy rules prevent submitting multiple copies if only preprints in editions are different

By Gene Policinski Inside the First Amendment In the sky. It's a bird. It's a plane. No, it's ...

There are still a few publishers who remember the years when the greatest share of a paper’s display advertising simply walked in the door. There’d be a full-page slick from National Foods or some other grocery chain, a weekly J.C. Penney Co. display ad, another Goodyear Tire or Firestone slick needing only the local dealer’s logo and even a somewhat regular ad from the Illinois Central Railroad. All of that nationally placed advertising has disappeared from smaller communities the last 30 years.

[[{"type":"media","view_mode":"media_large","fid":"1781","attributes":{"class":"media-image size-medium wp-image-38 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"190","alt":"Foust"}}]]Have you fallen into an order-taking rut? Are you passively relying on your accounts to tell you what and when to advertise? Are you following their creative directions like a police artist (“Make the hair longer, make the ears bigger.”)? Are you keeping up with events in their industries?

[[{"type":"media","view_mode":"media_large","fid":"1780","attributes":{"class":"media-image size-full wp-image-75 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"max heath column"}}]]Q—How much will postage rates increase in 2016? A—This is another murky time for projections. But as of this writing, it appears that prices will actually decline sometime around April 2016.

[[{"type":"media","view_mode":"media_large","fid":"1779","attributes":{"class":"media-image size-medium wp-image-697 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"ed_henninger_column"}}]]Throughout my career as a consultant, I’ve heard managers, editors—yes, even designers—say things that disappoint me. I made up my mind many years ago to avoid saying those things—and I hope that you’ll put them on your list of things you’ll never say. Here they are: “Let’s play with the des

[[{"type":"media","view_mode":"media_large","fid":"1777","attributes":{"class":"media-image size-medium wp-image-692 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"kevin_slimp_column"}}]]Software Review In retrospect, I love the e-mail subject line: “Dead at deadline.” The e-mail came to me at 6:15 on a recent evening, just as I was getting ready to take my two teenagers out for dinner.