[[{"type":"media","view_mode":"media_large","fid":"1781","attributes":{"class":"media-image size-medium wp-image-38 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"190","alt":"Foust"}}]]Have you fallen into an order-taking rut? Are you passively relying on your accounts to tell you what and when to advertise? Are you following their creative directions like a police artist (“Make the hair longer, make the ears bigger.”)? Are you keeping up with events in their industries?
![[[{"type":"media","view_mode":"media_large","fid":"1781","attributes":{"class":"media-image size-medium wp-image-38 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"190","alt":"Foust"}}]]](https://texaspressnewsletter.files.wordpress.com/2015/05/foust.jpg){kind=link}
[[{"type":"media","view_mode":"media_large","fid":"1780","attributes":{"class":"media-image size-full wp-image-75 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"max heath column"}}]]Q—How much will postage rates increase in 2016?
A—This is another murky time for projections. But as of this writing, it appears that prices will actually decline sometime around April 2016.
![[[{"type":"media","view_mode":"media_large","fid":"1780","attributes":{"class":"media-image size-full wp-image-75 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"max heath column"}}]]](https://texaspressnewsletter.files.wordpress.com/2015/05/max-heath-column3.jpg){kind=link}
[[{"type":"media","view_mode":"media_large","fid":"1779","attributes":{"class":"media-image size-medium wp-image-697 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"ed_henninger_column"}}]]Throughout my career as a consultant, I’ve heard managers, editors—yes, even designers—say things that disappoint me.
I made up my mind many years ago to avoid saying those things—and I hope that you’ll put them on your list of things you’ll never say.
Here they are:
“Let’s play with the des
![[[{"type":"media","view_mode":"media_large","fid":"1779","attributes":{"class":"media-image size-medium wp-image-697 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"ed_henninger_column"}}]]](/tpa_v6/sites/default/files/2015/09/ed_henninger_column.png){kind=link}
[[{"type":"media","view_mode":"media_large","fid":"1777","attributes":{"class":"media-image size-medium wp-image-692 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"kevin_slimp_column"}}]]Software Review
In retrospect, I love the e-mail subject line: “Dead at deadline.”
The e-mail came to me at 6:15 on a recent evening, just as I was getting ready to take my two teenagers out for dinner.
![[[{"type":"media","view_mode":"media_large","fid":"1777","attributes":{"class":"media-image size-medium wp-image-692 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"kevin_slimp_column"}}]]](/tpa_v6/sites/default/files/2015/09/kevin_slimp_column.png){kind=link}
by Jim Pulmarlo Community News Success Strategies
[[{"type":"media","view_mode":"media_large","fid":"1729","attributes":{"class":"media-image size-full wp-image-75 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"max heath column"}}]]The National Newspaper Association has worked with member mailing and delivery issues for many years. I have noticed some common problems that often stem from printing plants and mailing facilities that prepare the mail for their printing customers.
Newspapers have the discretion to refuse to publish a same-sex wedding or engagement announcement- or any other advertising they don’t wish to publish.
Marked copy elimination tabled because of future cost implications for periodicals
You may have heard the story about the man who asked the clerk at the hardware store for a wrench. “What kind of wrench?” the clerk asked. “Just show me what you’ve got,” the man replied. Not quite knowing what to do, the clerk pulled a socket wrench from the shelf. “I think I’ll try it,” the man said.
[[{"type":"media","view_mode":"media_large","fid":"1729","attributes":{"class":"media-image size-full wp-image-75 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"max heath column"}}]]Military address format standardized
Newspapers that had been receiving the DSCF discount for dropping direct containers of periodicals or standard mail at a former sectional