According to a recent Nielsen Scarborough study, more than 169 million American adults read a newspaper within the last month. That finding includes all formats – print, website and mobil app.
According to a recent Nielsen Scarborough study, more than 169 million American adults read a newspaper within the last month. That finding includes all formats – print, website and mobil app.
Advertisers who are cutting back on newspaper advertising are missing a beat. This is the message of a new study, conducted by effectiveness consultancy Benchmarketing for Newsworks, which claims that advertising with newspapers increases overall revenue return on investment by three times.
A new, two-part survey by Pew Research Center, conducted in early 2016 in association with the John S. and James L. Knight Foundation, reveals a public that is cautious as it moves into this more complex news environment and discerning in its evaluation of available news sources.
The report from the International News Media Association highlights the necessity for publishers to become 'cooperative competitors'
Source: 5 key research findings on distributed content strategies from INMA | Media news
The immigrant population in Texas has grown rapidly in recent decades, reaching 4.5 million in 2014. That puts Texas in a tie with New York for the second largest state immigrant population by size.
Source: Texas immigrant population ties New York's | Pew Research Center
Americans in middle-income households have lost significant ground since 1970, according to a new Pew Research Center analysis of government data.