Publishers often neglect the critical element of building a working relationship with their elected officials until, unfortunately, they are opposite sides of a fence.
Developing a working relationship with an elected official is not about agreeing on everything, but rather discovering those opportunities where you both share interests. And the only way to get there is by investing time to build a relationship. For many of us, that means reliving your teenage first-date jitters.
By Leonard Woolsey, TPA President