Here’s a periodic action item for every newspaper: The exercise can be quite revealing in evaluating how you are connecting with various audiences. It is even more important in today’s fractured media landscape and as everyday interaction can still be challenging in the aftermath of the pandemic.
For starters, ask reporters to identify the community newsmakers in a brainstorming session. Better yet, divvy up newspapers from the last several weeks and circle the names and faces in the stories and photos.
By Jim Pumarlo, consultant