By JIM PUMARLO, Consultant
Are you looking for a project that can energize your news staffs, generate new advertising revenue and underscore the value of a local newspaper to potential new subscribers?
Mark Oct. 28: National First Responders Day.
Full disclosure on two fronts.
First, highlighting the accomplishments of first responders is not my original idea. I picked it up while presenting earlier this year at a Management Boot Camp sponsored by the Texas Center for Community Journalism.