Attractive design in print and digital editions is all-important in today’s fractured media landscape. Attention to specific elements is requisite to create a functional, easy-to-read layout that balances text, images and white space to guide readers.
By JIM PUMARLO, Consultant
I admittedly was the “word” guy when sitting behind the editor’s desk. Others more talented in layout handled those responsibilities. Today, in the training business, I also defer to experts such as News Guru Kevin Slimp for guidance on effective and useful design.