TEXARKANA – James Bright is the new general manager of the Texarkana Gazette.
The announcement was made by Mark Lane, president of WEHCO Media’s newspaper division.
Bright has served as a managing editor, general manager, advertising director and regional publisher for newspapers in Texas and Oklahoma, most recently the Duncan, Okla., Banner and the Express-Star of Chickasha, Okla. His most recent position was marketer for HealthCare Express.
In 2011, Bright earned a bachelor’s degree in journalism from Texas A&M University-Commerce, where he served for two years as the editor of the college newspaper, The East Texan. He continued to write as he assumed management duties in his career, racking up more than 4,000 bylines.
Bright said connecting with and serving the Texarkana community is at the top of his agenda, and he will encourage increased community participation by all employees.
He also plans to improve the paper’s digital product to strengthen the relationship with readers, including by adding value with digital-only content.
“My goal is with everyone here to create a product, create a company that not only embraces Texarkana but is really a community leader for its people,” Bright said.