Pulse Research, TPA offer new member benefit

Behind every data point is a story waiting to be told. To help members tell that story to their local business communities, the Texas Press Association is providing a powerful new member benefit thanks to a new partnership with Pulse Research.

Pulse helps sales representatives lead with insights rather than ad rates, showing local businesses exactly how each newspaper’s audience is made up of their future customers. Click here to access the TPA Resource Page.

Turn “No thanks” into “Tell me more”:

This tool is designed to be simple, intuitive, and highly effective. It accelerates prospecting by giving sales reps the specific data local businesses care about: how many households in the market are interested in buying exactly what they sell.

• 12 Priority Categories: Focus on the business types where local newspaper audience is already planning to spend money.

• Localized Data: Choose a specific location to prove the opportunity within your own community.

• The Connection Story: Transform research into a narrative that shows a business owner exactly how to reach the customers they’ve been missing.

Get Started Today

Every TPA member is encouraged to give this a try this week. Training is available to ensure your team can walk into any meeting and confidently show how your readers are that business’s best customers. The tool is ready now. Get local data here: https://www.pulseresearch.com/tpa/#video-demo