Publishers warily embrace Google's new fast article format - Digiday

[[{"type":"media","view_mode":"media_large","fid":"1801","attributes":{"class":"media-image alignnone size-full","typeof":"foaf:Image","style":"","alt":""}}]]Google held a press event this morning where it announced a new project, Accelerated Mobile Pages, or AMP, that it’s working on with Twitter and a wide array of publishers from The New York Times to BuzzFeed to the BBC to speed up page-load time. The format comes as people are doing more of their reading on mobile phones, and a slow-loading site can cost publishers (and Google) in readers and ad dollars. Google said that in experiments, it’s cut load time by 85 percent. “Anything less than instant represents a decline in engagement,” said Richard Gingras, head of news at Google. Source: Publishers warily embrace Google's new fast article format - Digiday