This year marks the 77th anniversary of National Newspaper Week. The annual observance set Oct. 1-7 celebrates and emphasizes the impact of newspapers to communities large and small.
Materials for NNW are available for download at www.nationalnewspaperweek.com, according to Tom Newton, chairman of the 2017 observance.
The NNW content kit contains two editorials, the 2017 logo, a promotional ad and more, all available for download at no charge to daily and non-daily newspapers across North America.
NNW is sponsored by Newspaper Association Managers, Inc., the consortium of North American trade associations representing the industry on a state and provincial, regional and national basis.
This year’s theme is “Real Newspapers ... Real News!” The aim is to applaud and underscore newspaper media’s role as the leading provider of news in print, online or via mobile devices.
In addition to the materials available on the website, participants are encouraged publish their own editorials, create their own house ads and other graphics to reinforce the importance of newspapers to communities.
Editorials can be about the newspaper’s government watchdog role, coverage of community events, publication of timely public notices, and other topics
Since the principle is timeless, the materials, new and archived, remain on the website and accessible year-round as a continuing resource.