One rural publisher, in a speech to a journalism conference, put it THIS way: “To our readers, we are not the newspaper, we are their newspaper. Down the block at Rogers Mini Stop, we sell more than a hundred papers every week. If our press run is late we get frantic calls from the Rogers family. They have a store full of irate customers who want their papers now…. We all know the traditional reasons — the little stories that never would be considered ‘news’ anyplace else. Our readers really care about those things.”
In our talks with people in and out of the news industry about social media and credibility, three themes emerged: Journalists need to tell their own stories, engage authentically and deploy their fans.
The immigrant population in Texas has grown rapidly in recent decades, reaching 4.5 million in 2014. That puts Texas in a tie with New York for the second largest state immigrant population by size.
Everyone at a digital media company should be responsible for cybersecurity. Journalists are particularly at risk because much of your work is done outside the office, away from the watchful eyes of the IT shepherds who safeguard your internal network infrastructure. The same could be said for ad salespeople, dealer managers and others in your organization who conduct business in the community. With this in mind, here are three key steps that every news media employee can take to guard against cyber-attacks while at work, on the road, and at home.
Survival, Mr. VandeHei says, depends on giving readers what they really want, how they want it, when they want it, and on not spending too much money producing what they don’t want.