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Sales promotions are essential to newspaper revenue growth: Foster Sales

There are still a few publishers who remember the years when the greatest share of a paper’s display advertising simply walked in the door. There’d be a full-page slick from National Foods or some other grocery chain, a weekly J.C. Penney Co. display ad, another Goodyear Tire or Firestone slick needing only the local dealer’s logo and even a somewhat regular ad from the Illinois Central Railroad.

You’ll never hear me say…

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A message to printing plants and mailrooms

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Use the right advertising tool

You may have heard the story about the man who asked the clerk at the hardware store for a wrench. “What kind of wrench?” the clerk asked. “Just show me what you’ve got,” the man replied. Not quite knowing what to do, the clerk pulled a socket wrench from the shelf. “I think I’ll try it,” the man said.