TPA Media Buzz

Dallas Morning News Will Take Third Try At Paywall In '16 | NetNewsCheck.com

Dallas Morning News Publisher Jim Moroney III says the paper isn’t done trying to make a digital subscription model work, but the industry needs to look hard for revenue solutions beyond digital subscribers and advertisements to offset ongoing print declines. In an exclusive interview with NetNewsCheck Editor Michael Depp, he says an ongoing acquisition strategy around complementary marketing, search and data companies may be the answer.

Ad Blockers Will Change How Ads Are Sold | Monday Note

[[{"type":"media","view_mode":"media_large","fid":"1820","attributes":{"class":"media-image size-full alignleft","typeof":"foaf:Image","style":"","alt":""}}]]Ad blocking keeps growing and widening the chasm between publishers and advertisers. Media executives no longer hold back, they now openly blame the advertising community  for being too slow to grasp the full extent of the digital advertising problem, they claim the ad industry badly needs a deep overhaul.