Research Studies

How Millennials, Gen Xers and Boomers Get Political News | Pew Research Center

When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the Millennial generation. About six-in-ten online Millennials (61%) report getting political news on Facebook in a given week, a much larger percentage than turn to any other news source, according to a new Pew Research Center analysis. This stands in stark contrast to internet-using Baby Boomers, for whom local TV tops the list of sources for political news at nearly the same reach (60%).

A culture-based strategy for innovation in news organizations

A culture-based strategy for creating innovation in news organizations BY JEFF SONDERMAN AND TOM ROSENSTIEL PUBLISHED 05/27/15 6:00 AM For journalism it truly is the best of times and the worst of times. The best, in that never has there been more opportunity for creative storytelling, audience expansion, and crafting or grasping new digital tools for whatever needs arise. The worst, in that news organizations are often unable to seize the opportunities at their fingertips.