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Good News for Newspapers: 69% Of U.S. Population Still Reading

According to a recent Nielsen Scarborough study, more than 169 million American adults read a newspaper within the last month. That finding includes all formats – print, website and mobil app.

Study reveals advertising with newspapers triples ad campaign effectiveness | The Drum

Advertisers who are cutting back on newspaper advertising are missing a beat. This is the message of a new study, conducted by effectiveness consultancy Benchmarketing for Newsworks, which claims that advertising with newspapers increases overall revenue return on investment by three times.

Full Story: http://www.thedrum.com/news/2016/07/13/study-reveals-advertising-newspapers-triples-ad-campaign-effectiveness

The Modern News Consumer | Pew Research Center

A new, two-part survey by Pew Research Center, conducted in early 2016 in association with the John S. and James L. Knight Foundation, reveals a public that is cautious as it moves into this more complex news environment and discerning in its evaluation of available news sources.

5 key research findings on distributed content strategies from INMA | Media news

The report from the International News Media Association highlights the necessity for publishers to become 'cooperative competitors'

Source: 5 key research findings on distributed content strategies from INMA | Media news

Texas immigrant population ties New York's | Pew Research Center

The immigrant population in Texas has grown rapidly in recent decades, reaching 4.5 million in 2014. That puts Texas in a tie with New York for the second largest state immigrant population by size.

Source: Texas immigrant population ties New York's | Pew Research Center

One-fifth of Americans report going online ‘almost constantly’ | Pew Research Center
[[{"type":"media","view_mode":"media_large","fid":"1838","attributes":{"class":"media-image size-full alignleft","typeof":"foaf:Image","style":"","alt":""}}]]As smartphones and other mobile devices have become more widespread, some 21% of Americans now report that they go online “almost constantly,” according to a Pew Research Center survey. Overall, 73% of Americans go online on a daily basis.
The American middle class: 5 takeaways | Pew Research Center

Americans in middle-income households have lost significant ground since 1970, according to a new Pew Research Center analysis of government data.

Millennials sound off on wearables and news consumption | RJI
Source: http://bit.ly/1lzaVQ1 By Mike McKean More millennials wear a wristwatch than you might think. While few of them actually consume news on wearable computers, many are somewhat interested in doing so.
American Demographics of Digital Device Ownership | Pew Research Center
[[{"type":"media","view_mode":"media_large","fid":"1818","attributes":{"class":"media-image size-full alignleft","typeof":"foaf:Image","style":"","alt":""}}]]From getting news to playing games to reading a book, Americans now have a plethora of devices to choose from in order to meet their technology-based needs.
What Americans know and don't know about science | Pew Research Center
[[{"type":"media","view_mode":"media_large","fid":"1788","attributes":{"class":"media-image alignleft","typeof":"foaf:Image","style":"","width":"361","height":"575","alt":""}}]]A new Pew Research Center survey finds that most Americans can answer basic questions about several scientific terms and concepts, such as the layers of the Earth and the elements needed to make nuclear energy.
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