Postal Tips

Converting to Requester Periodicals: Part II

By Max Heath

Postal Tips

Getting and keeping  requests, Q & A

Last month, I covered the basics of Requester qualification. This month, I want to share ways to get and keep requests, and answer some questions posed by others on the recent National Newspaper Association webinar.

There are a lot of methods for getting valid requests, good up to three years. Here are some widely-used:

Maximize postage savings & improve delivery for community newspapers

By Max Heath

Postal Tips

Community newspapers have options to save money and improve delivery times under price and rule changes during the past decade, notably in 2007 with the last postal reform bill. From time to time, I like to review these for newcomers to the business or others who may have missed them. Updates to DMM citations and changes are made as well as percentage changes.

 

IN-COUNTY PRICE DISCOUNTS

Increase circulation with mail sampling, and sell extra advertising as a bonus

Using lowest in-county rates available By Max Heath Postal Tips An increase in calls and emails on sampling questions in recent weeks and months caused me to update this topic on the value of sending sample copies to nonsubscribers using your 10 percent in-county “sampling” entitlement. The nonsubscriber rules in the Domestic Mail Manual are there to allow you to promote your newspaper to nonsubscribers and increase your mail delivery. Too many papers fail to use this tactic.

A message to printing plants and mailrooms

[[{"type":"media","view_mode":"media_large","fid":"1729","attributes":{"class":"media-image size-full wp-image-75 alignleft","typeof":"foaf:Image","style":"","width":"300","height":"179","alt":"max heath column"}}]]The National Newspaper Association has worked with member mailing and delivery issues for many years. I have noticed some common problems that often stem from printing plants and mailing facilities that prepare the mail for their printing customers.