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Panhandle Press Hall of Fame inducts two newspaper veterans

PPA Hall of Fame members Toby Brooks (left) and Don Richards with PPA Vice President Joni Yara at the 107th annual Panhandle Press Association convention in Amarillo.
Canadian Record publisher Laurie Brown, Eastern New Mexico News publisher Rob Langrell and Community Service winner Joni Yara of the Booker News show off PPA general excellence and community service awards.
Panhandle Press members show off their awards at their annual convention.

AMARILLO – Two newspaper veterans were inducted into the Hall of Fame and winners in the regional better newspaper contest were awarded at the 107th annual Panhandle Press Association Convention held April 20-22 in Amarillo.
Thursday’s reception was highlighted by a welcome reception held at the abandoned Herring Hotel, which hosted PPA conventions from the 1930s through the 1960s. PPA memorabilia was on display from the Herring days, and PPA members Laurie Ezzell Brown, Mary Hudson Dudley, and Susan Hogue Allen recalled attending conventions at the Herring with their parents.

Defense saves notices, derails libel measure while transparency reform fails in tough session

AUSTIN — Newspaper public notice survived serious attacks in the 85th Texas Legislature, and press interests fended off dangerous bills that would have made newsrooms more susceptible to libel suits.
Transparency legislation championed by the Texas Press Association and its allies did not fare as well, however. Most pro-transparency bills fell victim to a deeply divided legislature that fought bitterly over everything from sanctuary cities to tax reform to transgender bathroom access.

Analysis by Donnis Baggett, TPA executive vice president

6 tips for catching your writing mistakes (and protecting your credibility)

You, reporter/blogger, have been working on a story all day, and it’s deadline time. You hope your story’s free of typos and grammatical mistakes. But at this point, you’ve read it so many times, you fear you’ve missed something. No one is available to read behind you and it’s nearly time to hit “publish.”
A training session from NPR offers tips and exercises to bring out the “inner copy editor.”

Periodicals postage advertising standards, measurement

With the advent of the new Marked Copy Alternate Process, some corollary questions about advertising and non-advertising measurement have arisen.

Advertising measurement of newspapers is only required to compute higher, zoned pound rates on ad matter by distance outside the county, and allows lower, unzoned rates for all editorial matter. Rules concerning ad measurement are shared below, with updated citations from the U.S. Postal Service Domestic Mail Manual and Customer Support Rulings.

Stop killing your social stories with bad headlines and images

No matter how great your content is, if you don’t package it properly, few will read or share it. 
Writing a great headline and choosing a dynamic main image for every article matters more now than ever — on a crowded Facebook feed that’s already turning out link posts for video, you’re playing a zero-sum game for your audience’s attention. That headline and image are frequently all anybody’s going to look at.

Webinar: Building a strong service directory

A webinar to help newspapers develop a profitable service directory will be offered by Online Media Service on June 7.
“Building a Strong Service Directory to Increase Revenue” is scheduled from 1 to 2 p.m. CDT on Wednesday, June 7. Registration fee is $35. The session will be recorded so that those who don’t have time in their schedule for the live event can access the recording and see it at their convenience.