noscroll

Poynter sets newsletter webinar

Noting that traditional news outlets, nonprofits, universities and corporations increasingly are using newsletters to deliver information to their audiences, Poynter’s online News University is offering a newsletter webinar for editors.
“Editors as Curators: How to Engage Audiences with Nimble Newsletters” is set for 1 p.m. Nov. 16 and the cost is $29.95.

Online Media Campus offers Automatic InDesign webinar

Online Media Campus is offering a webinar on how to use InDesign’s built-in features to automate work.
The webinar featuring publication design expert Russell Viers is set for Friday, Aug. 25, from 1 to 2 p.m. Cost is $35 per person and the package includes access to the recorded webinar after Aug. 25.
Some of the topics included in the session are:
• Using Snippets for quick ad and page building
• Using Next and Nested Styles for quick text formatting (class assumes viewers already know basic use of Paragraph and Character Styles)

Poynter offers webinar for folks entering the journalism field

Poynter’s online News University is offering a new webinar for folks starting out in the journalism field.
“Flourish, Don’t Flounder, at Your First Journalism Job” is set for 1 p.m. Aug. 30. 
The one-hour session will cover: 
• What to include (and leave out) on your resume and cover letter
• The important skills you’ll need for any job
• How to tell if a job or internship will be good for you
• Ways to impress your boss without being a suck-up
• Navigating the conversations about more opportunities

TGCPA honors Hall of Fame inductees

Hall of Fame inductees honored at the annual Texas Gulf Coast Press Association convention were (from left) Chad Ferguson, The Banner Press Newspaper, Columbus; Adair Luker, Vidor Vidorian; and Greg Peak, Polk County Enterprise.

The Texas Gulf Coast Press Association honored Hall of Fame inductees the 2017 annual convention held in May at the Holiday Inn Resort in Galveston.

Inducted into the TGCPA Hall of Fame were Adair and the late Merle Luker, of the Vidor Vidorian, Greg Peak, Polk County Enterprise, and Chad Ferguson, Banner-Press Newspaper, Columbus.

Ramona ‘Bebo’ Ferguson received a plaque commemorating her year as president as she and other 2016-17 officers completed their terms.

Community journalism in the era of fake news

In a challenging environment with fewer resources, greater vulnerabilities and increasing attacks from politicians and the politically motivated, how should news organizations respond? One editor-publisher's approach — a calm, respectful but strong defense of journalism and its essential role in democracy — seems to work.

Grow circulation with mail sampling; sell extra advertising as a bonus

I continue to get calls and emails on sampling non-subscribers. This rewrite will attempt to draw a sharper line between the two confusing rules that govern non-subscriber copy mailing.
The non-subscriber rules in the Domestic Mail Manual are there to allow you to promote your newspaper to non-subscribers and increase your mail delivery. Too many papers fail to use this tactic, but more are showing interest as newspapers struggle to attract readers and advertisers.