Newsletter

A new look at an old sales technique

Carla has been selling advertising for many years. She has researched and tried a variety of techniques to answer objections. “Just about everybody knows the Feel-Felt-Found formula,” she said. “When a prospect makes an objection – about price, for example – the response is, ‘I understand how you feel. Many others have felt the same way. Then they found that our paper offers good value for their investment.’ 

By John Foust, Raleigh, NC

Members urged to keep fighting costly tariffs on newsprint

On July 17, the International Trade Commission will hear testimony on the preliminary newsprint tariffs imposed in January and March on Canadian newsprint.
TPA and other members of a national coalition have been lobbying members of Congress to testify against making the tariffs permanent.
Newspapers have already seen production price increases of up to 30 percent and promises of higher prices to come. Advertisers who rely on inserts are also seeing production increases, which is expected to lead to a loss of income for newspapers. 

USPS privatization proposed in Administration's government reform plan

A government reform plan released by the Trump Administration proposes privatizing the US Postal Service and suggests a privately held postal service would reduce delivery days per week to “central locations” instead of individual street addresses. 
On April 12, President Trump ordered the creation of a task force to study the US Postal Service and make recommendations for improvements to the current system. A report is expected on Aug. 10.  

2018 Texas BNC award logo available now

The 2018 Texas Better Newspaper Contest winners' logo is available for download now.
Each year, a special Texas Press Association member logo identifying newspapers as winners in the annual contest is distributed by the state organization.
To download the 2018 logo, click here.
Contest winners were announced Saturday, June 23, at the awards brunch concluding the final TPA Summer Leadership Conference in Montgomery.

Register now for TPA Summer Leadership Retreat

Learning, celebrating, commemorating and winning are all on the agenda for Texas Press Association’s final Summer Leadership Retreat June 21-23 at La Torretta Lake Resort and Spa on Lake Conroe in Montgomery.
The event features speakers, member-led group discussions, a legislative update, the annual Golden 50 Award and the Texas Better Newspaper Contest awards brunch. 
Registration forms are available online at www.texaspress.com. 

FDA says ads for e-cigarettes, vapor products must carry warning

The U.S. Food and Drug Administration (FDA) is requiring a new warning statement be included on packaging and advertisements for electronic cigarettes, vapor products, cigarette tobacco, roll-your-own (RYO) tobacco, pipe tobacco, hookah tobacco and cigars.
The new health-warning statement requirements and compliance dates were announced in a guidance document issued by the FDA on May 10. 

Spirit of FOI Award – Call for Entries 2018

The FOI Foundation of Texas announced 2018 guidelines for the Nancy Monson Spirit of FOI Award contest. The contest is open to newspaper, broadcast and online media. The Spirit of FOI Award recognizes outstanding work in promoting open government and the public’s right to know.

Learn, celebrate at Summer Leadership Retreat

Learning, celebrating, commemorating and winning are all on the agenda for Texas Press Association’s final Summer Leadership Retreat June 21-23 at La Torretta Lake Resort and Spa on Lake Conroe in Montgomery.
The event features speakers, member-led group discussions, a legislative update, the annual Golden 50 Award and the Texas Better Newspaper Contest awards brunch. 
Registration forms are available online at www.texaspress.com