Newsletter

TPA honors Sen. Kirk Watson as Friend of the First Amendment

Citing his longtime support of government transparency and his hard work to restore public access during the 2017 legislative session, Texas Press Association named Texas Sen. Kirk Watson, D-Austin, a Friend of the First Amendment.
TPA Executive Vice President Donnis Baggett said Watson's work to preserve First Amendment protections and access to government information earned him the award. 

TPA members urged to participate in Pulse Survey

Texas Press Association members have an opportunity to get updated consumer survey statistics for their sales presentations through participation in Pulse Research’s national purchasing survey.
Pulse Research conducts the survey twice each year to compile statistics about consumers’ shopping plans – with results spanning more than 500 business types and more than 1,000 products and services. The current survey is under way now through the first week of January.

Texas newspapers champion local news coverage

On Aug. 16, hundreds of newspapers across the country responded to a call for editorials emphasizing the role of a free press the country's history as a democracy and reminding readers that journalists are not the enemy of the people.
This was a significant point for the editorial boards of local, community newspapers, who took the opportunity to point out the important work their staffs do. 
Here are some excerpts from some of the editorials published by Texas newspapers on Aug. 16.

File PS Form 3526, Statement of Ownership by Sept. 30

Members are reminded PS Form 3526, Statement of Ownership, Management, and Circulation, must be filed by Sept. 30 with the post office where newspapers are mailed.
In addition, the statement must be published during the month of October.
The filing and publication of this form is a requirement for maintaining periodicals mailing privileges. Dailies must publish a completed copy of this form in their newspaper by Oct. 10, and non-dailies by Oct. 31. 

A new look at an old sales technique

Carla has been selling advertising for many years. She has researched and tried a variety of techniques to answer objections. “Just about everybody knows the Feel-Felt-Found formula,” she said. “When a prospect makes an objection – about price, for example – the response is, ‘I understand how you feel. Many others have felt the same way. Then they found that our paper offers good value for their investment.’ 

By John Foust, Raleigh, NC

Members urged to keep fighting costly tariffs on newsprint

On July 17, the International Trade Commission will hear testimony on the preliminary newsprint tariffs imposed in January and March on Canadian newsprint.
TPA and other members of a national coalition have been lobbying members of Congress to testify against making the tariffs permanent.
Newspapers have already seen production price increases of up to 30 percent and promises of higher prices to come. Advertisers who rely on inserts are also seeing production increases, which is expected to lead to a loss of income for newspapers.