No matter how great your content is, if you don’t package it properly, few will read or share it.
Writing a great headline and choosing a dynamic main image for every article matters more now than ever — on a crowded Facebook feed that’s already turning out link posts for video, you’re playing a zero-sum game for your audience’s attention. That headline and image are frequently all anybody’s going to look at.
Consider the headline, image, and Facebook status as the entire package. If you can’t cram everything you want into the headline, the status offers more real estate for essential information. The headline still features more prominently, so front-load information there. Then add lesser-but-still-essential details in the summary.
using a recent high-profile story in the national news, Columbia Journalism Review shows how some versions of the story fared better in social media than others.
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