Noting that traditional news outlets, nonprofits, universities and corporations increasingly are using newsletters to deliver information to their audiences, Poynter’s online News University is offering a newsletter webinar for editors.
“Editors as Curators: How to Engage Audiences with Nimble Newsletters” is set for 1 p.m. Nov. 16 and the cost is $29.95.
The session is designed to show editors how newsletters can be used to connect with audiences directly. While they can vary in content, tone and interactivity, the common goal of newsletters is to give audiences what they need or want to know in a well-organized, efficient manner. That’s where editing skills come in. Newsletter editors curate information in a logical, readable way. Audiences face an overload of information available on the internet and well-edited newsletters can provide order to the chaos.
For more information and to register, click here.