Stunner: Newspapers may be rebounding |
It’s a question that’s long plagued newspapers: When will advertising finally bottom out?
What was once a $50 billion industry has seen ad spending shrink to under $20 billion, and many forecasters are predicting further contraction, to $15 billion by 2018.
But what if those forecasts are wrong. What if newspaper ad spending has not just stabilized but is actually growing?
Source: Stunner: Newspapers may be rebounding |
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