E&P: The Aftermath of a Post-Print World

[[{"type":"media","view_mode":"media_large","fid":"1806","attributes":{"class":"media-image wp-image-823 alignnone","typeof":"foaf:Image","style":"","width":"489","height":"181","alt":"Untitled design (2)"}}]] Excerpt: Gordon Borrell expects that media companies committed to print will see the print edition as not just a separate product, but a separate business altogether that needs to be “sustained and nurtured and promoted.” He also anticipates that print—still a source of cash flow, after all—will help sustain news organizations as they make this transition into a more digitally focused future. He said it resonated with him when he heard a newspaper peer confide at a conference tell him, “We’re making a profit in print so we can get into this new business with digital.” Conversely, Borrell cited an encounter with an investment banker at the same media conference, who confided that his firm was only interested in seeding media companies that are “throwing everything they’ve got” at building a digital business. If newspapers are going to follow the ad buys, all signs are pointing toward digital. Nostalgia for print, cultural affinity, and publishing-craft aside, newspapers have to be poised to deliver digital audiences and recoup some of those losses. - See more at: http://www.editorandpublisher.com/Features/Article/The-Aftermath-of-a-Post-Print-World#sthash.wlXfpJX2.dpuf Full Story: Editor & Publisher ®