AP announces the formation of a new branded content department | Poynter.

[[{"type":"media","view_mode":"media_large","fid":"1786","attributes":{"class":"media-image alignleft","typeof":"foaf:Image","style":"","width":"418","height":"217","alt":""}}]]AP announced the formation of a new branded content department on Wednesday. Named AP Content Services, the multimedia department will use video, photo and other storytelling techniques for creating packages for brands. The department exists independent of the newsroom and does not involve any editorial staff.According to Paul Caluori, Global Director of AP Digital Services, Content Services builds on AP’s assignments team, a wing that has churned out campaigns for brands including the NFL and Xerox in the past. While AP assignments was focused on photo and video, the Content Services brand plans on exploring other forms as well. It is a team of 15 people from different departments, including sales, digital operations and services, mobile and commercial content development. They also plan on leveraging a large freelance network across the U.S. Source: AP announces the formation of a new branded content department | Poynter.