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Apple Adds More Publishers for Its News App | Re/code

When it announced News at WWDC in June, Apple had 18 publishers on board; now it says it has more than 50. A few years ago, the News model — where publishers put full stories on Apple’s app and share some of the ad revenue those stories generate — might have been controversial. Now, the “distributed” model for digital media is conventional wisdom — see: Facebook, Snapchat, YouTube and more — and the only question is how well News will work .The hope, from both publishers and Apple, is that Apple’s giant installed base of iPhone and iPad users will naturally gravitate to the app, and then like the way the stuff reads within it. Source: Apple Adds More Publishers for Its News App | Re/code
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