Upcoming Training and Courses: Aug. 25 Edition | MediaShift

Upcoming Training and Courses: Aug. 25 Edition | MediaShift.  

AUGUST 2015

The Fundamentals of Digital Advertising Sales In today’s newsroom, a strong digital advertising strategy is necessary to support quality journalism. Digital advertising is also an important part of the ecosystem that allows communities and businesses to grow together. Businesses provide income for news organizations, who provide not only news but also connections to businesses that serve the community. This webinar offers a deeper understanding of the value of digital advertising to the reader, advertiser, newsroom and communities you serve. You will also walk away with a formatted worksheet to connect the dots between audience growth and revenue. Date and time: August 27, 2015, 2pm ET Place: online Price: $29.95

SEPTEMBER 2015

Web Headlines & SEO Essentials (September 2015) Headlines appear on the Web with photos, graphics or other type, but usually they stand alone. That means you’ve only got a few words—and a few seconds—to tell readers what the story (or blog posting, video or photo gallery) is about. In this course, we’ll focus on considerations unique to the Web. Chief among these, of course, is SEO – a set of technologies and techniques that can bring more eyes to your content and more visitors to your site. Date and time: September 7-22, 2015 Place: online Price: $299

Emerging Social Platforms for News: Introduction and Best Practices You see these video streams popping up in your Twitter feed, you watch Snapchat stories from big news organizations. You know you need to be sharing your own news on these emerging platforms, but maybe you don’t know where to start. New visual platforms are popping up all the time. How do you experiment and build a following? In this Webinar, you’ll get background on the most popular social media platforms, and you’ll explore best practices for using social media to share your reporting, develop a following and engage with your community. Date and time: September 10, 2015, 2 pm ET Place: online Price: $29.95

Headlines, Not Cheaplines or Borelines It’s time to stop boring your readers or serving them sophomoric puns in headlines. Your stories and readers deserve better. You need to slather on the SEO (for humans, not robots) and swirl in a sliver of sophisticated creativity — all while being a headline factory. How can you do it all? This session will cover research on successful headlines from the reader’s perspective and how to figure out what stories to invest time in. Date and time: September 22, 2015, 2 pm ET Place: online Price: $29.95

Investigative Storytelling, Lessons from a Career in Radio: Master Class with Howard Berkes In this Poynter NewsU event, NPR investigations correspondent Howard Berkes will discuss his approach to audio storytelling, including why and how to gather compelling audio, how audio often needs a reporter’s finely-tuned writing to make it work best and how to tell complex stories solely with sound and spoken words. Participants will also hear about Berkes’ approach to investigative stories, including the challenge of rendering reams of data, documents, perspectives and facts into a compelling audio narrative. He’ll talk about how he humanizes data and documents, and how he decides what fits into a story or series after days, weeks and even months of work. Date and time: September 25, 2015, 10:30 am ET Place: online Price: $99

OCTOBER 2015

NewsTrain: Digital Skills for Journalists, Monroe Edition Sessions include maximizing your use of social media for branding and reporting; improving your mobile newsgathering; generating better data-driven enterprise stories; mastering the mobile-first, multi-platform news cycle; and navigating the new ethical challenges of digital journalism. Date and time: October 15-16, 2015 Place: University of Louisiana at Monroe Student Union Building, Mitchell St., Monroe, Louisiana. Price: $75. It includes dinner on Oct. 15 and Continental breakfast, lunch and snacks.

NewsTrain: Digital Skills for Journalists, DeKalb Edition You will learn how to: produce enterprise stories efficiently; get started with data journalism; maximize your use of social media for reporting, as well as for personal branding and community engagement; shoot engaging smartphone video; use audience analytics to get your stories read; take create approaches to local features coverage; and unleash your watchdog with beat mapping. Date and time: October 29-30, 2015 Place: Northern Illinois University, where visitor parking is at 200 Carroll Ave., DeKalb, Illinois  60115. The workshop sessions will be in the university’s Holmes Student Center, 340 Carroll Ave., in the Heritage and Lincoln rooms. Price: $75. It includes Continental breakfast, lunch and snacks each day.

Digital Media Skills Certificate You’ll experience best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll learn to engage with video, digital photography, audio recordings, and data visualizations. You’ll have the tools and storytelling skills to produce, edit and post content 24/7.  This includes having the skills to code or use tools for quick production.  We’ll also teach you what metrics are important in determining engagement and how to market your product or personal brand. Upon completion of this program, participants will have the knowledge and tools necessary to apply their new skill set immediately to their profession. Date and time: October – December 2015 Place: Graduate School of Journalism, University of California Berkeley, near San Francisco. Price: TBA

NOVEMBER 2015

NewsTrain: Digital Skills for Journalists, Philadelphia Edition This will be a digital-storytelling boot camp: two full days of training that will help you make smart decisions about the best way to tell a story. This workshop will introduce you to: producing video, recording sound and shooting photos with your smartphone; writing news for mobile; using data to drive enterprise reporting; and maximizing your use of social media for both reporting and branding. Date and time: Nov. 13-14, 2015 Place: Temple University in Philadelphia. The Nov. 13 classes will be in Mitten Hall, 1913 N. Broad St. The Nov. 14 classes will be in Annenberg Hall, 2020 N.13th St. The Friday evening reception will be in the Atrium of Annenberg Hall. Price: $75. It includes two days of training, Continental breakfasts and lunches, plus a reception on Friday evening.

JANUARY 2016

Visual Storytelling A one-week workshop with seminar style and hands-on training in essential skills for producing visual content to a digital-first media environment. Date and time: January 11-16, 2016, Monday through Friday, 9:00 am- 5:00 pm daily.  Morning coffee and networking lunch is included. Place: Graduate School of Journalism, University of California Berkeley, near San Francisco. Price: $2,400 USD, Register Early for 10% discount. Discount immediately applied at registration.

NewsTrain: Digital Skills for Journalists, Lexington Edition In this daylong NewsTrain, you will learn how to maximize your use of social media for reporting, as well as for personal branding and community engagement; tell video stories more efficiently in ways other than the traditional TV-news segment; shoot video effectively on your smartphone; spot enterprise stories in data, whether your beat is government, sports, the arts, business or education. Date and time: Jan. 21, 2016 Place: Hyatt Regency Lexington, 401 W. High St., Lexington, Kentucky 40507. The workshop precedes the Kentucky Press Association Winter Convention at the hotel. Price: $75. It includes a full day of training, breakfast, lunch and snacks.