NAA: Our Own Super Bowl Moment

According to a Nielsen study, newspaper media – in print and online – scored the highest out of all media (including television, radio and social media) when it came to overall consumer engagement. Specifically, newspaper media is also the most trusted source for advertising, and delivered a 12 percent larger advertising-engaged audience than the overall average for all other media. On a typical day, most people would immediately change the channel when their favorite program ended and the commercials started rolling. For television, it takes one really special event to make Americans pay attention to ads. When you look at newspaper media, we have engaged audiences daily – without all of the fanfare. We don't need it. Our readers are more engaged with our content and our ads than they are with any other type of media. Think of the opportunity this creates. We just have to be able to tap into it and provide them with the information and the advertisements they seek. This could be our Super Bowl moment.

Source: Our Own Super Bowl Moment