Director of Content
Victoria, Texas
The Victoria Advocate, a newspaper with a rich history of providing our community with award-
winning news, seeks an experienced Director of Content to lead our newsroom in growing and
improving our coverage in South Texas. As the Director of Content, you will play a crucial role in
shaping the digital and print presence of our newspaper. 

This is an onsite position in which you will lead the newsroom in curating, editing, and
publishing high-quality content across our digital platforms and print products to engage and
inform our online audience. You must be able to respond quickly and accurately to news as it
develops. The position requires a strong understanding of journalism excellence in a daily
newspaper setting.
 Curate and select news stories, features, and multimedia content for publication on
the newspaper's digital platforms and print products.
 Implement SEO best practices to maximize the visibility and reach of digital content.
 Conduct keyword research and optimize headlines, meta descriptions, and content
for search engines.
 Manage social media accounts to promote digital content and engage with the
online audience.
 Develop and execute strategies to increase social media following and user
engagement.
 Work with multimedia teams to integrate photos, videos, and interactive elements
into digital and print content.
 Ensure a seamless and engaging user experience across various digital platforms.
 Utilize analytics tools to track the performance of digital content and make data-
driven decisions.
 Identify trends and opportunities for improvement in content strategy.
 Collaborate with reporters, photographers, and other teams to coordinate coverage
and maintain a cohesive digital presence.
 Monitor various news sources to stay abreast of current events and trending topics.
 Work with Reporters and Assignment Editor to ensure content is published
expeditiously.
 Edit and proofread articles, ensuring accuracy, clarity, and adherence to the
newspaper's editorial guidelines.
 Collaborate with writers to enhance the overall quality of content.
 Write and publish breaking news, daily news, sports, weather, and feature stories for
the print products, website, mobile and social media pages. Write compelling
headlines.  

NOTE: Only candidates with a strong journalism background will be considered.

We Offer:
 An excellent benefits package including health, dental, and vision plans.
 Long and short-term disability and life insurance at no cost.
 401(k) retirement plan.
 A generous Paid Time Off plan.

ESSENTIAL SKILLS, EDUCATION, AND EXPERIENCE: 
· Bachelor's degree in journalism, mass communications, or a closely related field. 
· Proven experience in digital content editing in a newspaper environment. 
· Strong editing and writing skills with an excellent command of grammar and AP style. 
· Excellent news and editorial judgement. Professional experience with non-linear editing
software (Adobe Premiere or equivalent) with a basic knowledge of Photoshop and
video editing. 
· Familiarity with SEO best practices and social media management. 
· Proficiency in content management systems (CMS) and digital publishing tools. 
· Knowledge of multimedia content production and integration. 
· Analytical mindset with the ability to interpret data and make informed decisions. 
· Excellent organizational and time-management skills. • Work well in an environment
with frequent interruptions. 
· Possess a valid drivers’ license and good driving record. 

Apply at: https://recruiting.paylocity.com/recruiting/jobs/All/4a97323d-c933-4b51-a897-
4fe70c82cd63/M-Roberts-Media-LLC
EEO Employer

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