Texas Press Association

Registration for the Texas Center for Community Journalism's ad sales workshop on Thursday, Nov. 3 has closed, but you can follow live coverage of the event here.

The one-day workshop, "Survival Selling: Proven Print and Online Advertising Sales Techniques for Community Newspapers," is funded by the Texas Newspaper Foundation and will feature ad sales expert Mike Blinder of Tampa, Fla. Blinder, a former TV and radio executive, now presents workshops throughout the United States on effective sales strategies.

Blinder’s workshop will cover sales for newspapers and their websites. Topics to be covered include: Ways to find new business; Getting “in the door” with new advertisers; How to “read” an advertiser’s “tells"; 10 proven ways to develop better relationships with advertisers; Developing techniques for closing the advertising sale; Dealing with objections; Understanding the Web media audience; and Selling Web advertising.

If you couldn't get into the workshop or can't make it to Fort Worth, you don't have to miss out! Just follow it live on Thursday, Nov. 3 at 9 a.m. See you there!