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AOL Bets on Hyperlocal News, Finding Progress Where Many Have Failed
NY Time article on the AOL service called Patch. AOL wants local news and reporters.
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Under Pay Model, Little Effect Seen on Papers’ Web Traffic
New York Times article on the effect of pay models from about two dozen mostly small- and medium-size papers.
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Waco Tribune-Herald Experience in Online Content
An edited Q&A based on exchange of e-mails with Carlos Sanchez of the Waco Tribune-Herald.
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Public supports third-party public notice
Survey in Utah supports government accountability through newspaper public notices (reported in the Morgan County News)
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Hispanics gave GOP a boost in Texas
Houston Chronicle summarizes impact of Hispanic vote in Nov. 2 election
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Postal Union Election Delayed After Ballots Lost in the Mail
Fox News reports postal irony
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'iPads will save newspapers,' says Unilever CMO Weed
From an Oct. 12, 2010 Marketing Magazine article.
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Journal Register Company Launching Hyperlocal Portal to Serve Philadelphia
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Paradigm Shift: Shoppers Waiting ‘Til Payday
According to Independent Retailer Magazine, merchants must rethink their marketing as shopping patterns change.
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The Hazards of Hyperlocal
American Journalism Review: The hyperlocal news path is littered with false starts and failures -- not for the faint of heart.
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Yahoo Revs Up Its Local Content Efforts
Local news is coming to Yahoo according to paidcontent.org. The Internet search company is hiring local editors in major cities across the country and soliciting contributions from the pool of freelancers from Associated Content, which it purchased this spring.
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10 Things You Can Do to Keep a Customer Today
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How Technology Is Renewing Attention to Long-form Journalism
Mallary Jean Tenore describes how apps such as Read It Later are being used to spend time with long articles "offline."
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325.6 Million Phones Sold in Second Quarter of 2010: Android Overtook iPhone Worldwide
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Palo Pinto County Star served its market for more than a century
Mark Engebretson, editor of the Lake Country Sun, found this story about The Palo Pinto County Star. The picture is of the newspaper’s founder, J.C. Son, with his Cincinnati hand press which can be seen on display in the Palo Pinto Old Jail Museum.
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Deals showcase newspaper marketing clout
Allen D. Mudder (Reflections of a Newsosaur) describes a marketing idea that the San Diego Union Tribune used to knit together the paper, readers, local businesses and social networking.
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When advertisers say your publication doesn't work, it s a trap
James Lorenzen of Inland Press takes on the sales objection: “Your publication doesn‟t work for me.”
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Community journalism alive and well, thanks to Schieffer Schoo
From TCU THIS WEEK: The Texas Center for Community Journalism is less than two years old, but already it has established itself among the national leaders in the still-healthy field of community journalism.
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Bulwer-Lytton winners posted
This fiction contest recognizes the opening sentence to the worst of all possible novels. Here's the runner up in detective fiction: As Holmes, who had a nose for danger, quietly fingered the bloody knife and eyed the various body parts strewn along the dark, deserted highway, he placed his ear to the ground and, with his heart in his throat, silently mouthed to his companion, “Arm yourself, Watson, there is an evil hand afoot ahead.
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Public Press started online, now turns to print
As reported in the San Francisco Chronicle, the San Francisco Public Press will do something that few Web-based news outlets have done before: go to print.
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