From the Texas Center for Community Journalism:
The Texas Center for Community Journalism will offer its second fall advertising boot camp on Nov. 2 to train community newspaper advertising professionals in advertising design and copywriting.
The workshop will be held on the TCU campus from 9 a.m. to 4:30 p.m. Admission is free and lunch will be provided.
The Center is holding another advertising workshop, this one on advertising sales, on Thursday, Oct. 11. That workshop will deal with how to find new business, how to develop better relationships with advertisers, how to do consultative selling, how to deal effectively with objections and how to sell in tough economic times. Registration for that workshop is already closed.
The design and copywriting boot camp will be led by Broc Sears of the TCCJ staff, who has led a number of TCCJ workshops for community newspapers.
“Design and copywriting are critically important for ad sales,” said Tommy Thomason, TCCJ director. “This is what makes ads effective – they catch the eye of the reader and they make an effective sales pitch. If retailers and service providers don’t see results, they don’t keep buying ads.”
The Nov. 2 workshop will deal with the entire advertising cycle – from choosing an effective concept to writing engaging copy to designing an ad that attracts readers.
Participants can register online at http://digital.community-journalism.net/workshops/apply.