From the Texas Center for Community Journalism:
The Texas Center for Community Journalism will hold two one-day “boot camp” training sessions this fall for advertising staff members at Texas community newspapers.
The first workshop, open to advertising sales staffers, will be Thursday, Oct. 11. It will be led by Chuck Nau of Seattle, Wash., one of the nation’s best-known authorities on ad sales for community newspapers. Nau will deal with how to find new business, how to develop better relationships with advertisers, how to do consultative selling, how to deal effectively with objections and how to sell in tough economic times.
“Chuck is one of the most popular advertising speakers we have ever used at the Center,” said Tommy Thomason, TCCJ director. “He knows how to give his workshop participants practical strategies they can take back home and use immediately. People leave his workshops with new ideas, new skills and lots of enthusiasm and motivation to implement these new ideas.”
The workshop will last from 9 a.m. to 4 p.m. There is no charge to attend and lunch will be provided free.
Thomason said that participants could register online at http://digital.community-journalism.net/workshops/apply. He said he expects registration to close before the workshop is held, so no on-site registration will be held on Oct. 11.
The second one-day boot camp, to be led by designer Broc Sears, will cover advertising copywriting and design. Registration for that workshop will open Monday, Oct. 1.
Thomason said the goal of both workshops is to equip ad staffs with the skills they need to succeed in today’s competitive advertising environment.
“Our goal is the success of community newspapers throughout Texas,” he said. “These are challenging times for newspaper advertising, so we have to be better at selling by identifying with the real needs of the customer, and better at producing well-written and visually appealing ads. That’s what we’re trying to do with these workshops.”