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 In 2011 Local Media Association (formerly Suburban Newspapers of America), Inland Press Association and Southern Newspaper Publishers Association (SNPA) joined forces to produce one large mega conference for its members. The conference lived up to its name with nearly 500 attendees descending on the Vinoy in St. Petersburg, Fla., for the three-day event.
“The response to this conference from newspaper executives and the companies that supply goods and services to the newspaper industry has been overwhelmingly positive,” said Edward VanHorn, executive director of SNPA. “The collaboration of these three associations has created a new and vibrant educational program for the industry and a robust networking environment for the members of all three groups.”
Based on the success of last year’s conference, the three associations have once again teamed up to bring you “Transformation Through Innovation,” which will take place Feb. 27-29 in San Antonio. A pre-conference executive-level summit on daily deals has been added – at no additional cost on Sunday, Feb. 26th.
"We are pleased to once again partner with Inland and SNPA to produce the industry's must-attend event for local media executives," said Nancy Lane, president of LMA. "This year's program is even stronger with a focus on new revenue streams and new business models all supported by successful case studies and best practices. As a bonus, the trade show will feature over 40 of the industry's premier vendors that will showcase new and proven revenue producing tools and services."
"Participants at last year's unique inaugural event said they were excited by the industry innovation, provocative sessions, and the spirit of collaboration on display", said Tom Slaughter, executive director of IPA. “This year, you'll find even more, with additional new exhibitors, sponsors and industry suppliers offering creative solutions for their media partners. The conference setting is spectacular and a perfect venue for this special event. Inland is proud to be involved in this ground-breaking partnership!"
Top industry executives will open the conference including Donna Barrett, president and CEO of CNHI; David Black, president and CEO, Black Press, Ltd.; and John Paton, CEO, Journal Register Company, Digital First Media and Media News Group. These company leaders will talk about how they are guiding their respective media organizations to be smarter, leaner and innovative and how they are working to inspire their staffs to lead newspapers through the media transition.
Other conference topics include:
Developing an In‐House Digital Agency
Leadership, Change Management and Repositioning for Growth
Industry Innovators: Five Newspapers that are Moving Forward in a Modern Media World
Managing Digital and Circulation Pricing Strategies and Revenue Analysis
Mediamorphosis: End‐to‐End Transformation at the Sun‐Times Media Group
Paid and Metered Subscription Models
Daily Deals Poised for Growth of 149% Through 2015
Industry Update: AP's iCircular
How to Go From Successful Print Sales to Successful Online Sales
Mobile Opportunities to Engage Readers and Advertisers and Grow Revenues.
Event Marketing: Back and Bigger than Ever
Weekly and Small Daily Newspaper Roundtable
Registration fees are $695.00 per member of one or more of the associations (Local Media Association, SNPA, Inland Press) $895.00 per non-member. Texas Press Association members can also attend for the member price. For the full conference agenda visit www.mega-conference.com.
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