If they build it, who will come? An anatomy of the VR hype bubble - Digiday

No one denies that virtual reality is cool. Trying on a VR headset and being taken to a time and place that you couldn’t possibly go to in real life is a pretty compelling proposition. But just because something is cool doesn’t mean it will be popular. VR is in the midst of a hype bubble. When — or whether — it bursts is being played out right now, in old-fashioned real reality.

Source: If they build it, who will come? An anatomy of the VR hype bubble - Digiday