An Inland Press Association conference on circulation management Aug. 8-9 in Dallas will feature new developments in contractor status, along with other topics related to reaching new audiences and developing new revenue.
Texas Press Association and Southern Newspaper Publishers Association are co-sponsors of the event hosted by The Dallas Morning News, which is opening its new state-of-the-art offices to conference participants.
The Audience Development and Circulation Management Conference is designed for audience development professionals, circulation managers and executives, audience engagement specialists, those tasked specifically with sustaining and increasing print growth—and all those responsible for advancing newspaper growth across multiple platforms.
Camille Olson, partner, Seyfarth Shaw LLP, will discuss litigation against newspapers that has increased the risks of the industry’s longstanding, widespread practice of using independent carriers and distributors and changes in independent status law.
Other conference topics include growing digital subscription revenue, strategies for building home delivery circulation, incorporating voice-enabled home devices, engagement promotions including sweepstakes, photo and video contests, quizzes, ballots, community photos, email, newsletters and building a brand while utilizing readership in attracting advertising.
Speakers include Mike Orren, president, Belo Business Intelligence; Bill Church, senior vice president for news, Gatehouse Media Inc.; Greg Swanson, partner, business development leader, Itzontarget.com; Curtis E. Huber, senior director, circulation and audience revenue, The Seattle Times; Kevin Rehberg, director of client development, Alliance of Audited Media; Stephanie Weber, vice president for marketing and technology, The Gazette, Colorado Springs, Colorado; and others.
Accommodations for the conference are with The Statler Dallas, Curio Collection by Hilton at 1914 Commerce St., Dallas.
Registration fee for members of TPA, SNPA and Inland is $395 or $295 for a second attendee from the same newspaper. Registration for non-members is $595.
For more information and to register, visit the Inland Press Association website, www.inlandpress.org.